Gap, Nordstrom, Macy's and more promote stay-at-home sales - Business Insider - Business Insider |
- Gap, Nordstrom, Macy's and more promote stay-at-home sales - Business Insider - Business Insider
- Racing fans share photos in their best dresses and biggest hats as they celebrate virtual Ladies’ Day during l - The Sun
- What to know before saying 'yes' to an online wedding dress - News-Herald.com
| Posted: 05 Apr 2020 05:19 AM PDT
Department stores and apparel companies are trying to stay afloat after weeks of mass store closures by inventing quarantine-themed sales and tailoring their advertising to address the massive shift in how Americans are spending their time amid the coronavirus pandemic. Many retailers are using some version of the tagline "We're in this together" and promoting clothing for video conference calls, at-home workouts, and loungewear. Saks, for example, was advertising "dial-in chic" essentials and "work it from home" clothing on its website this week, while Forever 21 encouraged customers in a recent tweet to "play dress up and vibe out in the living room" during video calls. Here's a look at how retailers are changing their promotional language amid the pandemic.  |
| Posted: 03 Apr 2020 11:39 AM PDT FORGET sitting round in your pjs today, women all over the country have been showcasing their best dresses and hats as they "virtually" attend Aintree's Ladies Day. The famous racing event was due to take place today but was cancelled due to the coronavirus outbreak - and instead women are competing for the Best Dressed award from afar.  21 Proving that it takes more than a lockdown to get in the way of fashion, women have used their kitchens, lounges and bedroom as backdrops as they pose for the camera. While many of us have spent the last few weeks in comfy clothes at home, these glamorous Grand National fans look sensational in eye-catching dresses and sky-high heels. Until now, only racegoers with tickets have been able to enter the prestigious Best Dressed competition. However, now event organisers have extended this to the whole of the UK, challenging those in self-isolation to submit their best races outfit photo by midday on Monday April 6.  21  21  21  21 The competition is called "A Grand Day In", and means any dresses pre-bought for the racing event won't be wasted. In order to enter, you need to submit a photograph of yourself or with the clothes laid out ready to wear via the Ladies Day Facebook event page. Winners of the virtual Best Dressed Male and Best Dressed Female competition will win free hospitality packages for the 2021 Grand National Ladies' Day on April 9, 2021.  21  21  21  21 Entries have been flooding in and numerous women have been donning floral ensembles to celebrate the start of spring in isolation. The Aintree racing event usually takes place over three days, and was due to start yesterday before the pandemic led to a ban of large gatherings. Thousands of stylish revellers would have taken to the stands in Liverpool, after months of planning their outfits.  21  21  21  21  21 Dickon White, Regional Director of Jockey Club Racecourses North West, said: "Our Ladies' Day is one of the highlights of the calendar for the people of Liverpool and the North West and there is always a fantastic atmosphere. "While we're disappointed that we can't be there in person this year we're determined to do all we can to lift people's spirits and put a smile on people's faces." The Jockey Club has also announced the first day of next year's Aintree festival will be renamed Liverpool's NHS Day, with 10,000 tickets donated to NHS and professional carers in Merseyside.  21  21  21  21  21  21  21 Racing fans can tune into tomorrow to watch a virtual race take place online, with 40 horses and riders. Aintree's simulation is a fantastic reflection of the real race - all 40 runners jump the 30 fences as they would in the Liverpool spectacular - and the computer takes into account as many variables as could be dreamt up by the most diligent of form gurus. Essentially, this is the most accurate way of deciding the winner of the Grand National without any real horses taking part! The pre-recorded Virtual Grand National will be shown on ITV from 5pm until 5.30pm this Saturday, April 4.
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PIECE OF CAKEPeople are making chocolate chip cakes in slow cookers using 3 ingredientsWe shared how Topshop has unveiled its new 2020 'it' dress Willow and it's perfect for effortless summer dressing. And a postman donned hilarious fancy dress to cheer up families during coronavirus lockdown. Aintree racegoers put on their best dressage as they prepare for Grand National  |
| What to know before saying 'yes' to an online wedding dress - News-Herald.com Posted: 10 May 2018 12:00 AM PDT  Carol Hickins' wedding dress arrived at her office "in a plastic bag inside a brown cardboard box," she says. The packaging was a "letdown," she says, but the dress was not. She loved the gown she bought from the Ann Taylor website. That was in 2013, and Ann Taylor has since stopped selling wedding dresses. But Anthropologie's bridal line BHLDN has stuck around since launching in 2011, and many other retailers have joined the online market. Now, brides can buy gowns online from designers like Nicole Miller, luxury stores like Moda Operandi or from a home try-on site like Floravere. They can even browse wedding dresses while buying jeans — H&M, ModCloth and ASOS have bridal lines. LESS EMOTION — AND LESS GUIDANCENo matter the site, adding a dress to a virtual cart doesn't pack the same emotional punch as buying one in person — and that can lead to a more clear-headed purchase, says Meg Keene, founder and editor-in-chief of A Practical Wedding, a website for what it calls laid-back, feminist weddings. You won't be making that significant financial decision as you cry, your mother gushes and a beaming salesperson slides a veil into your hair. "You'll be at home and be able to calmly weigh your options," Keene says. But shopping online for a wedding dress is a "more self-guided experience," says Shelley Brown, fashion and beauty editor at The Knot website, which offers wedding advice and planning resources. "At a bridal salon, you have someone telling you, 'Here are your best options, according to all your parameters you gave me,'" she says. Online, "you have to be your own bridal consultant." TIPS FOR BUYING ONLINEIf you decide to shop online , how do you become your own consultant? Start with these tips: AVOID SCAMMY SITES. While there's a range in price and quality among the sites mentioned above, they're legitimate. Order a dress from one of them, and you should receive a garment that looks close to what you expected. But some websites steal photos of designer dresses and claim to be selling the same gowns for a tenth of the price, Brown says. If you see a $300 "designer" dress that is selling elsewhere for $3,000, or if the site includes misspellings, grammatical errors or otherwise "feels off," Brown says you're probably looking at counterfeit gowns. "And when (the dress) arrives, it will look nothing like the photo and will probably be unwearable," she says. "If it seems too good to be true, it probably is." READ THE FINE PRINT. Even on legitimate sites, scrutinize the return policy and expected delivery dates. Plan your purchase to receive the dress at least two months before the wedding, Brown says, "just in case you need alterations or in case you change your mind." RESEARCH FABRICS. Because you can't touch the gowns on websites, Brown suggests learning about what different fabrics look and feel like. Peruse a fabric store, the racks of a bridal salon or your closet to discover what charmeuse feels like versus satin, for example. With this knowledge, you can determine your preferred fabrics and interpret dresses' online product descriptions. LEARN WHAT FLATTERS YOUR BODY TYPE. Cuts of dresses look different on each body type. A strapless ball gown, for example, may suit a pear-shaped figure better than someone with an apple shape. (If this sounds more like a fruit salad recipe than shopping advice, search "what's my body shape" online.) Read about the best wedding gowns for each body type , Brown says, and research the kinds of dresses your "celebrity doppelganger" wears. "If you have a body type that's more like Beyonce or like Mindy Kaling or like Taylor Swift, looking at them on the red carpet in different things can actually kind of help you determine what looks best on you," she says. Trying on a few types of gowns off the rack to begin with can be helpful, too. TRUST THE SITE'S SIZING. Take your measurements, and use them with the website's size guide. Keep in mind that sizes vary by brand, Brown says, and that wedding dresses are often sized differently than street clothes. So trust the website if it recommends a size 10 based on your measurements rather than your usual 8. "Don't obsess about the number," Brown says. After all, your wedding's approaching — you have other things to obsess about. This article was provided to The Associated Press by the personal finance website NerdWallet.  |
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